Site icon Mosko Scherer Coaching

Selling from the H.E.A.R.T.

This is an introductory workshop to a selling style I developed during my 30 years of art sales. Using the acronym HEART I developed an art sales style that will:

-help artists understand and identify the significant aspects of their personal History that informs their art or identity as an artist
-to realize the Emotional response evoked by their work
-to articulate the Aesthetics of the work, and help guide others through the work
-understand their personal Reasons for doing the work, and continuing to show up day after day
-to convey the Techniques or methodology that is uniquely theirs.

Putting all those pieces together artists will learn to talk with different personality types and sell their work more effectively – be it to collectors directly or to galleries – in a way that is in alignment with who they are and feels authentic to themselves and their art.

This workshop is for you if you are:

-not sure what to say when you have a potential client in front of you.
-find yourself just talking to fill the uncomfortable void
-are uncomfortable talking about yourself or your work
-are comfortable talking about your work, but don’t know how to lead the conversation to a sale

In this workshop you will learn to

-understand the difference between talking for the sake of talking, and talking for selling.
-gain insight into your selling style and how to work with different personalities
-remove the stigma you attach to selling
-debunk the limiting beliefs or behaviors you have about selling
-overcome fear of selling your work

This is an opportunity to become your best sales force. You will leave this workshop with a solid set of tools to approach your art sales in a way that is comfortable for you, and in alignment with who you are.

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